[Ailist] "Retail therapy . . . feeling blue makes you willing to pay more for stuff" (Sharon Begley)

[Stephanie West Allen]

Excerpt:

Lerner explains this “misery is not miserly” effect by invoking  
people’s need to make themselves whole. Sadness leads people to  
devalue their self image; they try to repair that by buying stuff,  
and are willing to pay more because making the self whole again  
matters so much. Why people don’t try to restore their sense of self  
and lift their mood by, saying, helping little old ladies across the  
street remains a mystery, though certainly a welcome one for the  
nation’s retailers.

Rest here:

http://www.blog.newsweek.com/blogs/labnotes/archive/2008/02/07/put- 
away-that-credit-card.aspx

Best,

Stephanie


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Stephanie West Allen, JD
http://www.brainsonpurpose.com
http://www.idealawg.net