[Ailist] Re: citation

[Alice Leibowitz]

>   Message: 1
> Date: Thu, 17 Apr 2008 16:54:00 -0700
> From: "Rob Voyle" <rob at voyle.com>
> Subject: [Ailist] Blood drive citation
> To: "ailist at lists.business.utah.edu" <ailist at lists.business.utah.edu>
> Message-ID: <480780A8.9994.9EDA42E at rob.voyle.com>
> Content-Type: text/plain; charset=US-ASCII
>
> Hi Folks
>
> Recently someone referenced a piece of research on motivation and getting
> people to participate in a blood drive.  The most successful brochure was
> simply
> a map of the location of the blood bank.  Does anyone have the citation
> for the
> research?
>
> Thanks
>
> Rob
>
> Robert J. Voyle, Psy.D.
> Director, Clergy Leadership Institute
> For Coaching and Training in Appreciative Inquiry
> Author: Core Elements of the Appreciative Way
> http://www.clergyleadership.com/
> 503-647-2378 or 503-647-2382


It was actually a tetanus vaccine, not a blood drive. I just found the
citation. (It's described and cited in the book, "The Tipping Point" by
Malcolm Gladwell, if you want a non-academic summary.)

Howard Levanthal, Robert Singer, and Susan Jones, "Effects of Fear and
Specificity of Recommendaiton Upon Attitudes and Behavior," Journal of
Personality and Social Psychology (1965), vol. 2, no. I, pp. 20-29.

-Alice Leibowitz