[Ailist] Blood drive citation

[Rob Voyle]

Hi Folks

Recently someone referenced a piece of research on motivation and getting 
people to participate in a blood drive.  The most successful brochure was simply 
a map of the location of the blood bank.  Does anyone have the citation for the 
research?

Thanks

Rob
  
Robert J. Voyle, Psy.D.
Director, Clergy Leadership Institute
For Coaching and Training in Appreciative Inquiry
Author: Core Elements of the Appreciative Way 
http://www.clergyleadership.com/
503-647-2378 or 503-647-2382