[Ailist] An AI approach to customer questionnaires/market research

[Christine Whitney Sanchez]

Hi Jon,

I am inspired by your intention to bring life to customer satisfaction
feedback!  In my own work, I use Appreciative Reviews to get feedback.  I
tend to ask the four basic questions crafted and languaged to fit the
situation - 1) High point/peak experience, 2)  What do you value most about
XXXX, 3) What was the core/central/life-giving force of XX, 4) What 3 wishes
do you have for XXXX. 

I always get much more valuable (and often quotable) feedback this way and
can imagine its application in your work.  Please let us know of your
experience - I would love to pass this along to a friend who works at our
local utility.

Warm regards from brilliant, breezy Phoenix,

Christine
 
Christine Whitney Sanchez
CWS - Collaborative Wisdom & Strategy
2717 E. Mountain Sky Avenue
Phoenix, AZ  85048-8990
480.759.0262
www.christinewhitneysanchez.com 
 

-----Original Message-----
From: ailist-bounces at lists.business.utah.edu
[mailto:ailist-bounces at lists.business.utah.edu] On Behalf Of Jon Dunning
Sent: Friday, October 12, 2007 12:14 PM
To: ailist at lists.business.utah.edu
Subject: [Ailist] An AI approach to customer questionnaires/market research

Dear All

I would be interested to learn of others' experiences in using an AI
approach in writing customer questionnaires or similar documentation.

I work for a utility company and I am currently reviewing the printed
questionnaire we use.  This is either handed or sent to customers (once our
repair crews have finished repairs and left the property/
neighbourhood) to gain an insight into their impressions of various service
delivery elements - ease of contact, manner of contact centre staff,
behaviour of field crew, safety and tidiness in the work area.

Ideas and opinions would be valued.

Jon

Jon Dunning
jon.dunning at gmail.com
www.jondunning.com



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