[Ailist] Using AI to tackle competition?

[Roger Davies]

Hi David

I'm new to Ai but not to competion from the market place. Sorry to other
users if this isn't the right way to post replies but it's my first time.

Typically in product development it's hard to push a product onto customers.
A good development group will identify a customer need and try and satisfy
that need. The fact that a competitor is launching a product would start me
thinking about the following.

1) Either the competitor identified a need and your organization didn't
2) You both identified the need but they were quicker to market

An inquiry linked to item 1 might be 'Cultivating Innovative Relationships
with Customers'. Maybe and even wider 'Open Relationships'

With regard to item 2 it may be 'Accelerating the progress of ideas to
reality'. 

It may be that your company isn't looking for a knee jerk reaction to this
one product and is willing to give up some market share on this one provided
that it can be gained back with future new releases. With the right focus
and customer relationships you may be able to develop products in fields
where your competition doesn't expect you to be. By the time they've figured
it out you're already on some other playing field or in a different future
point with the same customers. The response is not necessarily to duke it
out with the competition. Maybe it's to play a different game somewhere
else.

If you're not familiar with 'TRIZ' for product development/innovation give
it a Google.

Good Luck

Roger


-----Original Message-----
From: ailist-bounces at lists.business.utah.edu
[mailto:ailist-bounces at lists.business.utah.edu] On Behalf Of David Shaked
Sent: Tuesday, November 13, 2007 4:07 AM
To: ailist at lists.business.utah.edu
Subject: [Ailist] Using AI to tackle competition?


Hello all,

I have been asked to facilitate a session for my company revolving around
the 'threat' of a new product being launched by the competition and my
company's response to this move. I would like to use AI rather than the
current methodology they use (war games). I would really appreciate any
ideas/recommendations you may have for me.

Thanks!


David.
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