[Ailist] Legal Firms that have moved from I to WE

Benchcomm at aol.com Benchcomm at aol.com
Thu Dec 20 08:12:03 MST 2007


Dear AI Colleagues:
 
Law firms are notorious for their entrepreneurial, individual  contributor 
model, yet there is interest among some firms to strengthen their  brand 
presence by becoming more we-centric.
 
I am currently doing some benchmarking research on law firms  who have been 
able to shift their culture from I to WE. 
 
My interest covers a few areas and I wondered if anyone can  share case 
studies of this evolution. I'd be glad to package it all up and share  it back. 
Here are some of my questions...
 
LAW FIRMS: I to WE
    1.  Do you have any examples (case studies) of law firms who have  
created a WE culture where there is collaboration, partnering, bringing  colleagues 
in to work on servicing client needs beyond what the originator was  able to 
do - and other we-centric behaviors? 
    2.  If so, can you provide some details about: 
    1.  The size of the firm, practice areas, geographic location 
    2.  Compensation structure - all for one/one for all or individual  
contributor 
    3.  What did they do to create a "we-culture" 
    4.  What are their best practices to sustain this orientation? 
    5.  What has been the impact - on clients, or their culture, or 
partnering  and on profitability 
    6.  Other things that were important in this story/case

Thank you so much in advance for helping shape this bigger story. I would  be 
glad to send something back to all of you with this research compiled.
 
Judith
 
Judith E. Glaser, CEO
Benchmark Communications,  Inc.


www.creatingwe.com  
jeglaser at creatingwe.com

Author: Creating We & The DNA of  Leadership
Liminal Faculty & Board Member

116 Central Park  South 9-D
New York, NY 10019
212 307 4386
212 307 0699 (fax)
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"We must welcome the future, remembering that soon it  will be the past; and 
we must respect the past remembering that once it was all  that was humanly 
possible." - George Santayana 



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