[Ailist] The Carrot Principle

Michael Holdstock michael.holdstock at telia.com
Sat Dec 1 13:25:27 MST 2007


This may be old news, but I am just reading a steel company's information 
magazine and they there in a sidebar take up the book "The Carrot Principle" 
as follows

Carrots increase profitability:
Want to get more out of your personnel? Commend them for what they do!
Adrian Gostick and Chester Bolton, communication experts from the USA, have 
studied managers and employees for ten years and found that the profit in 
companies where the personnel got little appreciation for well-executed work 
was 2.4 percent compared to 8.7 percent where managers gave lots of credit 
to their staff. The book showing their findings, The Carrot Principle, is 
available worldwide and can be used as a handbook by managers wanting to 
increase profitability in their companies.

(From SSAB "News", nr 3 07 


More information about the Ailist mailing list