[Ailist] Free Hugs Campaign

munnecke at csli.stanford.edu munnecke at csli.stanford.edu
Thu Sep 28 11:45:02 MDT 2006


This video has indeed triggered quite a storm of online activity...it approaching 900,000 views in 5 days, and the trend is spiralling upward... this illustrates some of the huge potential for using "new media" for positive change...

if anyone from the list is interested in attending the workshop in New York next week (http://upliftacademy.org/nyc2006), drop me a line at munnecke at gmail.com

--------------------------------------------------------
Malcolm Odell <macodell at adelphia.net> wrote:
>Check this out...
>Really neat.... reminds me that someone started something like this 
>in NYC after 9-11 -- hug a policeman, firefighter.... I'm not sure it 
>actually caught on like this, but I do remember that I was in NYC 
>sometime later and, on my way home, realized I had never hugged a 
>cop... and I felt bad about that...
>Now I have a second chance... We all have a second chance...
>Hey, what do you say we make a bunch of "Free Hugs" 'T-Shirts !!??
>It's a bit hard to hugs folks when you're holding a cardboard sign...
>Who's got a 'T-Shirt' company, or knows someone who does?  I'll buy a bunch...
>Mac
>-----------------------
>At 12:45 AM -0400 9/27/06, Sam Rosen wrote:
>>Thought this group would find the following video an interesting 
>>study, especially given the topic of Tom Munnecke's upcoming 
>>Uplift/Better World workshop:
>>
>><http://www.youtube.com/watch?v=vr3x_RRJdd4>http://www.youtube.com/watch?v=vr3x_RRJdd4
>>
>>It's a short video about a man who simply held up a "Free Hugs" sign 
>>and, despite challenges from authority, delivered repeatedly on his 
>>advertisement.
>>
>>Some relevant points of analysis:
>>
>>-The video was added 5 days ago to YouTube, and has garnered 267,044 
>>views so far.
>>-The latest user response was, as of my viewing, 32 seconds ago, 
>>with at least 10 postings in the past 4 minutes.
>>-There is drama (I don't want to ruin the specifics, so I'll let you 
>>see for yourself).
>>-The storyline transcends dialogue. The filmmakers employ only music 
>>and a few captions to enrich the narrative.
>>-It's grassroots. Not coming from a corporation. Feels authentic. In 
>>fact, the only item promoted is the music.
>>-It's viral, but strictly, one can only presume, for purposes of 
>>social uplift. From the video description: "In the Spirit of the 
>>free hugs campaign, PASS THIS TO A FRIEND and HUG A STRANGER! After 
>>all, If you can reach just one person..."
>>
>>Cheers,
>>Sam
>>
>>--
>>Sam Rosen
>>215-266-2019
>>skypeto:samrosen1
>><mailto:sam at verticalitygroup.com>sam at verticalitygroup.com
>><http://www.verticalitygroup.com/ogevolves>www.verticalitygroup.com/ogevolves
>>"Every generation needs a new
>>revolution."
>>-Thomas Jefferson
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>
>-- 
>Malcolm J. Odell, Jr., MS, PhD
>Appreciative Inquiry Consulting, LLC
>4 Whitehall Rd., South Hampton, NH 03827
>; 770-6006
><macodell at adelphia.net>
><www.macodell.com>
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